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Focused by fredi
Focused by fredi






What are the mistakes people make when they want to launch a brand? Can you give us some tips? With that mindset, you just keep moving forward, a little wiser each time. Between my two businesses, the breadth of these challenges ranges greatly, but every time I face one, I consider it a reminder to trust my gut, an affirmation that my intuition is leading me in the right direction, and an opportunity to learn and grow. As soon as I second-guessed myself, let self-doubt take over, or any time I made a fear-based decision rather than an optimistic one, that’s when I ran into roadblocks and setbacks, or when my anxiety flared up.

focused by fredi

The biggest challenges I’ve faced in my career have come as a result of not trusting my gut. Which challenges did you face during your journey? How did you overcome them? We decided to create the first blend that felt safe and approachable for women to take every day- one that’s all-natural, made from quality ingredients that are well-known in the holistic wellness space, and that supports calm energy rather than being overstimulating. With his recommendation, I starting taking them, too, and also found them extremely effective. He found them so effective and shared with me all the benefits he was experiencing as a result of nootropics.

focused by fredi

I cofounded Fredi with my brother, Mitch, who started taking supplements like this years ago when he was working a high-pressure job on Wall Street. We just launched our first product, Focused by Fredi, which helps to support focus, mental clarity, stress management, memory, and energy! Then you recently launched Fredi, what was the inspiration behind this one?įredi is all about redefining what productivity looks like for ambitious women who are balancing a lot. Things just all came together from there, and we started Launch It Girl! Once I met my business partner, Lauren DeLoach, I found the web design yin to my copywriting yan, giving me a platform and clear structure for my work. This filled me with purpose and I knew in my gut I was on the right path. With my very first clients, I watched their confidence in their own ideas soar once they had a way of explaining them clearly. As a lifelong writer, I decided to lean into these skills and start freelance copywriting, and it just felt like such a natural fit. I remained optimistic that there was a career out there for me that was energizing and exciting.Īs I explored different paths, I noticed my knack for high-level communications and for finding simple ways to articulate complex concepts. I said “yes” to trying a lot of things that sounded interesting, and if I started to feel burnt out on something, I pivoted to the next thing. The simple answer to how I found my career path is that I followed my intuition. I’ve felt very far from my best self in every “normal” job I’ve ever had.

focused by fredi focused by fredi

I really struggle in rigid environments, so having to spend every day on someone else’s schedule and waiting for the approval of others before I could advance in my career was truly draining for me. My motivation for everything I’ve done is to create a life that I enjoy and feel excited about every day. What motivated you to start a company in the first place? How did you get inspired to shape your career within the brand, design, and consulting?








Focused by fredi